3 Facts You Need to Know About Blog Content
What type of content that is suitable for your blog in order to make it profitable? First off, I want you to understand that there is no fixed scope that your blog should have, which means you can write about whatever you’re interested in.
However, the difference between a profitable blog and a non-profitable blog is the way the blog is written. Ask yourself, would you prefer to read your university professor’s lecture notes or the latest novel by your favourite author?
You may prefer to read the novel because it appeals more to your interest, or because it is not as mind-numbing as the lecture notes by your professor. However, the most important point is people like to read “light” stuff most of the time. You see, when people log on to your blog, they are not only looking for information – they are also looking for information they can obtain easily, and better still, in a relaxed manner.
As a certified NLP trainer, I use a lot of NLP techniques when writing a blog piece. One technique is relating to people through stories. Why do you think Facebook is so popular? Each post tells a story about the person and that’s what you will need to do. Tell a story that readers can relate to.
Have Human Blog Content to Attract Readers
To attract more visitors as well as to keep your current visitors coming back for more, it is very important to add a human touch to your blog posts. This can be done by simply imagining you’re talking about a certain topic with your personal friend. An extra bonus for your readers would be a great sense of humour, so try to add funny comment in your articles where they are suitable.
Have a Conversation Through Blog Content
Another important key point is to avoid addressing your reader as a plural unit. What I really mean is you should not write as if you’re preparing a speech. Instead, you should write as if you’re having a conversation to a single person because this will make your visitor think of you more as a personal friend rather than a person of higher authority.
Your Blog Content Needs Personality
It is also very useful to establish your own personality through your words. Human beings are very curious creatures, so naturally your visitors would want to know as much about you as the information you’re offering them.
Having a distinctive personality in your blog would make a world’s difference between your blog about gadgets and all the other blogs about gadgets our there. This is a lot like creating your own brand name, where people immediately remember your blog’s name when they need to find out information about gadgets, just like how people immediately think of McDonald’s for fastfood or Nike for sportswear.
So, the lesson for today is to simply write as an equal friend to your visitors, write to them as if you’re talking to a single person and establish your own personality on your blog.
An accomplished copywriter, she enjoys the marketing side of video scripting and loves writing events and workshop material.